Resistant by Nature
Photo + Video
We were approached by Resistant by Nature to create a brand film that featured their latest product, a slick leather jacket. Equal parts casual and classy, we finally had an excuse to film inside Buffalo Traders Lounge, which had been a bucket list item since their doors opened and served the community the finest hand crafted cocktails.
In addition to the film, we captured modeled shots of the jacket as well as product shots of the rest of their clothing line for e-commerce.
The goal of the piece was to show that this luxury jacket would be welcome both on the red carpet and dive bars and be the perfect fit.
Director: Paul Genzink
Director of Photography: Ben Lemmen
Art Director: Andy Madson-Olson
Production Assistant: Topher Groenink
Edit: Topher Groenink
Original Music: Sango